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Overview and Concept

Greetings from the Organizers and Concept

The Organic Lifestyle EXPO will be held for the 6th time next year in 2021. We would like to express our sincere gratitude to all the exhibitors, sponsors, sponsors and cooperation, and the support of all concerned parties for the 6th event. In 2020, various effects caused by the new corona infection occurred worldwide, and the 5th event was threatened, but we managed to hold it in October by making full use of infection control and online.

As for the 6th edition, I would like to aim to build an organic lifestyle business convention that will be useful to everyone. The venue will be the same as the 5th, using the exhibition space of 6,000 m2 on the 4th floor of the Tokyo Metropolitan Industrial Trade Center Hamamatsuchokan.

The SDGs Lifestyle Forum will be held at the same time, and keynote speeches and seminars will be held at the same time. The entire industry will work together to build a nationally representative organic lifestyle convention with the goal of "promoting domestic organic lifestyle business and achieving sustainable development goals." We look forward to your participation in the exhibition at this opportunity.



The organizer team (Japan Food Trust Project, LOHAS World and ABC Enterprises/GON(Global Organic Network)) supported by advisers and major stakeholders developed a concept based on the following considerations:

・ Global organic movement, markets and trends
・ Current market situation in Japan and specific needs
・ Covering a wide range of products for a healthy and sustainable lifestyle
・ Bringing producers, distributors, consumers and other stakeholders together (B2B2C)
・ Extensive seminar and event program before and during OLE
・ Cooperation with many relevant associations, organizations and groups
・ Support from media and sponsors

■ Exhibitors and visitors appreciated the benefits of B2B2C

As anticipated by the organizers, a convenient location in central Tokyo attracted on both days many business people and consumers. Both groups welcomed the B2B2C concept which is suitable for Japan. Visitors also appreciated the wide range of exhibited natural/organic products beyond food and beverages as well as the side program with many seminars and events. These factors in their combination resulted in high satisfaction levels among exhibitors and visitors (see closing releases and reports 2016-2019).

Purpose  Information and communication for a better understanding and development of the organic movement and lifestyle.

10 Categories for Organic Lifestyle Business

Fruits and vegetables, seafood, livestock products, processed foods, raw materials and ingredients, drinks, alcoholic beverages and more.
Agriculture, farms and home gardens (organic seeds, fertilizer, pesticides, which are the necessary base for organic crops), flowers and more.
Apparel, fashion, accessories, sundries and more.
Body care and cosmetics, detergents and more.
Health & Wellness, aromatherapy, alternative medicine, spa, yoga, and more.
Baby & Kids, toys, dietary education, miscellaneous goods, art and more.
Housing, renovation, building materials, interior, reuse and recycling and more.
Traditional lore and regional activation, tourism, old houses regeneration, traditional food, technology and crafts and more.
Alternative energy, hybrid technology, storage technology other, natural energy and more.
Overseas merchandise, import, distribution and more.
Activities and Participants  1. Seminars and presentations  2. Associations, producers, distributors, consumers and other stakeholders  3. Trade show as platform for communication and business related to organic lifestyle

Official Logo

The logo with a colorful variety of seeds represents the wide range of natural/organic products and topics covered by the EXPO and Forum.

Meetings and communication between people from various fields will lead to further development and success for the organic movement and market.

Organic Lifestyle EXPO / Organic Forum Japan